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Hipsters like good-tasting beer, so the best option is for it to have very little taste. They still need to save money, and don't want to think of themselves as being at a frat-party-like situation. Thus, PBR becomes the hipster beer.

It’s a classic, cheap, light Beer that you can’t bullshit.

INSTAGRAM

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TWITTER

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SNAPCHAT

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OOH

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What Happens When The Party Ends...

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UNLEASH YOUR 

INNER UNICORN

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Find Your Reason

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